Customizing your brochures has never been easier. Online printing companies such as PsPrint make it possible to do almost anything with your brochure, whether it is a tri-fold or multi-page setup. State-of-the-art printing presses deliver a highly professional print output with low-cost overhead.
Here are a few tips to help you take advantage of the convenience and ease of custom brochures:
Paper is more than just a medium to print your brochures on; your brochure paper represents your company as much as your brochure design. A thick, 100-pound paper says you’re strong and stable; a thin, yet tough 70-pound matte paper stocks says you’re elegant. Gloss paper gives your company a bright and bold appeal, while a matte finish says you’re thoughtful and subtle. Using 100 percent recycled brochure paper says your company cares about the environment. Use the instant price quote widget at PsPrint to compare your options.
Consider creating a custom font to help your brochures stand out. A custom font can be a simple as a little tail on some of the letters or a double strike through the capitalized letters. Be careful not to let the custom font distract from the product or service you are trying to offer. Your custom font could be used in your headlines and any highlighted points, but not in body copy (which should be familiar). Be sure that the font goes along with the overall feel and theme of your brochure as well as your branded image.
Have a theme
The theme of your brochure provides the structure for the body of information and the message you are conveying to your customers and clients. If your brochure isn’t structured, your company can seem to be unfocused and unable to compete. A brochure like that will have an excellent chance of lining a wastepaper basket. On the other hand, a well-structured brochure could lead to an increased sales conversion rate. To help define a theme, start with a broad topic or idea; narrow that topic to fit your customers’ needs; then write your theme as a single sentence. As you develop the body of the brochure, ask yourself if all of your information addresses your theme and provides a clear, concise message.
The larger the brochure, the bigger the impact. Opt for an oversized 8.5-inch by 14-inch or 11-inch by 17-inch brochure to increase your response rate immediately. Simply increasing the size of your brochure is one of the most cost-effective investments you can make to boost profit from direct-mail campaigns.
Why settle for a bland tri-fold when you can create a curiosity out of your brochure with a z-fold, an accordion fold or a double-parallel fold? You can even incorporate these creative folds as part of your design process, “revealing” key points step-by-step as a magician regales the crowd with ever-intensifying feats.
With all of these options at your fingertips, it’s clear that customizing brochures has never been easier. Stop looking like the rest – and look like the best – with custom brochures!