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How to Get a High Return on Investment from Newsletters
Newsletters are perfect for staying in touch with your customer base, but did you know they're also perfect for generating a healthy return on investment? So many companies send newsletters as...
Newsletter Printing: What to Include and What to Leave Out
Newsletter printing remains one of the best ways to continually engage with your target customer base. When you run a newsletter printing campaign correctly, you establish customer loyalty by...
10 Great Newsletter Story Ideas
When it is difficult to come up with enough material to fill your newsletter, or your newsletter isn't getting the response you want, it's time to think of new and different ways to present your...
What Your Customers Want To Read In Newsletters
Publishing a regular newsletter is one of the best things any company can do to retain current, and attract new, customers. It's a shame so many companies get the fundamentals of the newsletter so...
E-mail vs. Print: What's the Better Newsletter?
It's a debate that deserves to be solved. When it comes to newsletters, which delivery medium is best - e-mail or print? Before we can come to a reasonable conclusion, we must first understand the...
Newsletter Marketing Strategies
The real estate, insurance and mortgage industries have long known the value of printing newsletters; but newsletters are great for many other organizations as well. Unlike many direct-mail marketing...
Newsletter Design Tips
Newsletters are a great way for businesses to keep in contact with customers so they can tell them about the latest news, trends, products and services that might be of interest. They build...
How to Choose a Newsletter Name
Deciding on a great newsletter name is often one of the most difficult processes you'll encounter during newsletter development. Your newsletter can cover so much ground and accomplish many things,...
Newsletter Printing Techniques
With the right presentation, full-color newsletter printing is an excellent way to command a whopping return on investment. Full-color newsletters help you connect with your readers, establish...
Newsletter Software That Makes Your Life Easier
Once you've decided that printing and distributing a newsletter is a good marketing move for your company, you need to develop a workflow for efficient newsletter development. Planning content,...

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