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11 Summer Outdoor Marketing Materials
Summer is the best season for outdoor marketing, especially in northern climates where the winter chill forces customers indoors for months on end. By the time summer rolls around, customers are...
Must-Have Marketing Materials for Government Agencies and Workers
Government agencies and workers don't have to turn a profit in the same vein as private industries, but they still have to raise funds, recruit volunteers and members, promote fundraising events,...
Anatomy of a Well-Rounded Marketing Campaign
How do you achieve the perfect marketing campaign? It's a question all businesses would love the answer to. Despite the perceived ambiguity over which marketing investments offer the best returns,...
Five Direct Mailers Every Business Should Use
Every business needs to have both an online and a print advertising and marketing presence. But in this day and age of the Internet, some businesses fail to utilize all of the potential methods of...
Five Marketing Strategies Your Competitors Are Missing - But You Shouldn't
Everything else being equal – and sometimes even when it's not – the key to besting your competitors is great marketing. Going head-to-head with competitors is a given, but there are often...
Direct Marketing: Five Things You're Doing Wrong
Direct marketing is the most powerful weapon in your sales arsenal in terms of return on investment, second only perhaps to word-of-mouth marketing overall – which, in large part, is difficult to...
Are You Ready for the Holiday Sales Season?
The holiday sales season is one of hustle, bustle and profits – profits, at least, for those who are prepared to take advantage of willing wallets. Just because the holiday sales season is the...
Holiday Marketing Campaigns: Five Proven Strategies
What strategies do you employ for holiday marketing? Many small businesses engage in “generic” marketing, doing the same thing everyone else is doing; and while that type of marketing isn't bad...
How to Take Advantage of Direct Mailing Services
One of the most important aspects of operating any business, and the entire focus of marketing as a whole, is to spread awareness about your business, service or product. Direct mailing services...
Five Ways to Make Your Marketing Materials Last
The best way to get more bang for your marketing buck is to make your marketing materials last longer. If you have the perfect flyer, for example, distributed in the best place with the perfect...

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