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Colors of Success: Cat Town Cafe & Adoption Center

 

Cat Town Cafe & Adoption Center doesn't pussyfoot around with its print marketing. Thanks in part to its printed stickers and calendars, what began as a Kickstarter campaign is now a full-fledged nonprofit with a location in Oakland, California. To date, Cat Town has rescued more than 1,700 adorable cats.

A purrfect partnership

This unique cafe and adoption center has been printing with PsPrint since 2011. Some of Cat Town Cafe's clawesome printed pieces include coasters, stickers, business cards, postcards, coloring books and greeting cards

“Cat Town is a nonprofit dedicated to helping shelter cats who are at risk, including sick, senior, injured, shy or under-socialized cats,” said Cathy Niland, Communications Manager for Cat Town. “We bring them here where they have open air to run around and be socialized. And it gives them an opportunity to find a loving home that they deserve.”

Cat Town knows that print marketing plays a key role in raising funds and finding homes for their feline friends.

“Print marketing has been a huge tool for us,” said Niland. “The most important thing in Cat Town is getting our cats adopted, so getting the message out is the most important way we do that. With print marketing, we've been able to reach people through direct mail, and we see our stickers around town. When people are looking to adopt a cat, they know that Cat Town is here. We can't get our cats adopted if the community doesn't know we're here.”

Greeting Card Printing

According to Niland, Cat Town Cafe & Adoption Center has chosen to focus on print marketing because it doesn’t get lost in the social media shuffle. Instead, Cat Town’s print marketing and social media channels complement each other, and keep their nonprofit top of mind.

“Sharing on social media is important, but being able to send something with beautiful color and beautiful images, which we get from PsPrint, really seals the deal for us,” Niland said.

Niland said Cat Town loves to partner with PsPrint because the results are high-quality print products at an affordable price, which is essential to the nonprofit. The more money Cat Town saves on promotional materials, the more money they have for their furry friends.

“I would recommend PsPrint for its affordability, quick turnaround and consistent, high-quality products,” said Niland. “Plus, the people that we've encountered at PsPrint have always been super friendly, super helpful. It's just a win-win-win across the board.”

Featured: 5-inch by 7-inch postcard printed on 14-point C1S gloss cover stock; coaster printed on 120-lb. white textured cohesive cover with a black color core; 3-inch by 3-inch vinyl sticker; 5-inch by 7-inch greeting card printed on 14-point C2S gloss cover stock; 3.5-inch by 2-inch business card printed on 14-point C2S gloss cover stock; and 11-inch by 8.5-inch coloring book with a 100-lb. gloss cover and 70-lb. matte text stock for the inside pages.

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