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4/0 is a trade designation for a printed piece with four colors (full color) printing on the front side and no printing on the back side.

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4/4 is a trade designation for a printed piece with four colors (full color) on the front side and four colors (full color) printing on the back side.

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Against the grain is at right angles to the direction of the grain of the paper. When a piece is printed against the grain it can make the paper feel thicker.

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Aliasing is a"staircase"or jagged effect that occurs when display resolution is too coarse to minimize the broken appearance of certain electronic design elements. Aliasing is more visually pronounced in diagonal lines, curves, and circles. To avoid aliasing, you should save your files with"Anti-Alias"to keep the text smooth when printed.

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Application is a software program or group of programs that allows a user to perform specific tasks like graphic design or database management. Applications can not run on a computer without an operating system.

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Aqueous coating or AQ for short is a clear, non-toxic coating that is applied like ink by a printing press to protect and enhance the printed surface. Aqueous Coating adds brilliance and durability to PsPrint products such as postcards, premium flyers, booklets, and catalogs.

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Artwork is all original copy, including type, photos and illustrations, intended for printing.

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ASCII text file or .TXT for short is a text file that contains only ASCII characters without any special formatting. This format is commonly used by clients to store mail list data.

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Backside is the side that is opposite the front. For postcards, the backside is not coated with aqueous coating.

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Bind means the joining of paper sheets together to form a book or booklet with staples, wire, glue or other means. PsPrint offers two standard binding methods for booklets: saddle-stitched (stapled) and wire-o.

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Bitmap is a computer file in which each pixel contains one bit of image information.

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Bits per second or bps for short is the speed by which a modem can transfer a file to PsPrint via the Internet. For example, a 28.8K modem transfers files to PsPrint at 28,800 bps.

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In offset printing, blanket is a rubber-surfaced fabric that is clamped around a cylinder. The image is transferred from the plate to the blanket, and from there, transferred to the paper.

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Blind image is an image that is debossed or embossed, but not printed with ink or foil.

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Bond paper is a grade of writing or printing paper where strength, durability and performance are essential requirements. Bond paper is used for letterhead.

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Booklets are a great way to give your customers something valuable they’ll reference time and again. Booklets allow you to deliver eye-catching, useful, targeted information to your customers in a way that professionally brands your company and generates sales. No matter the size of your budget and your job, we have a quantity option that will meet your needs. With short runs as low as 25 to large orders of 20,000 pieces, we can deliver. Need your booklets right away? With numerous turnaround choices, including two-day printing to an affordable seven-day option, you can meet your deadline and budget needs with these flexible selections. If you are looking for helpful design and printing tips for your next booklet project, you can visit our Ideas & Inspiration Center or the PsPrint Blog.

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Bulk mail or presorted standard mail is the process of preparing and sorting mail to qualify for reduced standard postage rates. The lowest standard postage rates are available if PsPrint can sort and automate addresses in your mailing list(s) and if you submit artwork that meets PsPrint's mailing specifications at:https://www.psprint.com/layout-templates/direct-mail/.

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Top-quality business marketing essentials

Nothing makes The customer’s business look great like top-quality identity materials, such as business cards, letterhead, envelopes, pocket folders and more. And nobody can make your business identity materials look their absolute best like PsPrint.

PsPrint uses state-of-the-art commercial printing presses from Komori, HP and Heidelberg and calibrates them daily for color that's bright, sharp and accurate. Just as important, our printing presses are manned by experienced professionals committed to getting your job printed right the first time.

PsPrint has a great guarantee.

Does The customer need their print marketing materials in a hurry? At PsPrint, many of our products, including business cards, stickers and postcards, are available with same-day and one-day super-rush printing. To save even more time, we automatically print products at the East Coast, West Coast or Midwest commercial printing plant that's closest to the shipping destination.

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C1S is short for coated one side; C2S is short for coated two sides.

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Camera-ready is a layout created by a designer that is created and submitted as 100% Rich Black on white paper. It usually contains text and logos in finished form.

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CASS is an abbreviation forcoding accuracy support system.

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Chalking refers to improper drying of ink. Pigments dust off because ink has been absorbed too rapidly into the paper.

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CMYK is short for cyan, magenta, yellow, and key (black). CMYK is the standard color model used in four-color printing process used by PsPrint.

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CASS is short for coding accuracy support system, which is a service offered to improve the accuracy of address matching for any mailing service job. CASS software will diagnose and correct any problems to ensure delivery point is correct which ensures that you do not pay for bad addresses.

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A color bar is the color strip on proofs that is used as a guide for the printer to determine the amount and density of ink needed. A color bar is a standard used to compare color accuracy of an image for output; color bars are printed on proofs and forms to maintain color consistency.

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Color cast is the unwanted discoloration of an entire image or portion of an image caused by an overabundance of one color.

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Color sequence is the order in which the four-color process inks are printed on the press.

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Comb bind refers to a method of binding a booklet by inserting the teeth of a flexible plastic comb through holes punched along the edge of a stack of paper.

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Comp or mockup is a piece that is handmade by a graphic artist to show others how the finished printed piece will look. It generally will be folded and bound the exact way the final piece will be done in production.

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Continuous tones represent an illustrative image that is not composed of halftone printing dots. In essence, this is a bitmapped image that has an unlimited range of colors and shades of gray.

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A cookie is a very small text file placed on your hard drive by a web page server. It is essentially your identification card, and cannot be executed as code or deliver viruses. It is uniquely yours and can only be read by the server that gave it to you.

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Coverage is the amount of ink on a paper sheet, usually given in percentages.

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Creep is the shifting position of the page in a saddle-stitched bind. Creep moves the inside pages away from the spine.

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Crop marks are small symbols placed in the margin outside of the image area that indicate to PsPrint the area to be printed and/or trimmed from the image.

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CTP is short for Computer-to-Plate.

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Deboss means to press an image into paper so it lies below the surface.

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Direct imaging is a process where digital image files are converted into CMYK bitmaps (ripped) and burned directly into the plates by a laser, eliminating the costly and environmentally questionable film step.

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Custom direct mailers to promote The customer’s business, services or events

Direct-mail marketing services can be a major asset to businesses seeking affordable ways to reach their target customers and earn a hefty return on investment. Our custom direct mailers include postcards, brochures, booklets, catalogs, newsletters and more.

We offer a fast, affordable, and convenient way to print and professionally mail print marketing materials. Our mailing services include: processing The customer’s mailing list, CASS certification, inkjet addressing and postal presorting. We also feature fast turnaround: Printed products can be mailed 2 to 5 business days after the printing job is finished.

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Dot is the basic halftone printing unit. A series of dots are combined to create a printed image.

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Dots per inch or DPI for short is a measurement of resolution of a printed image as determined by the number of dots that fit into one inch. The higher the concentration of dots per inch, the sharper the image will be.

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Duotone is a halftone that prints in two colors to create greater visual interest or more subtle detail and gray tones.

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