| Design & File Preparation Glossary E-H|

| A-B | C-D | E-F | G-H | I-J | K-L | M-N | O-P | Q-R | S-T | U-V | W-X | Y-Z |

|E|

Encapsulated Postscript File (.EPS)

Encapsulated postscript file or .EPS for short is an Adobe Systems-developed file format. It is a device-independent PostScript representation of a graphic or other object. It stores files as vectors and includes a low-resolution bitmap representation for quick on-screen viewing.

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EPS

EPS is abbreviation for encapsulated postscript file.

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|F|

File Extensions

File extensions are three-digit designations at end of a file name that indicate what format the file has been saved in. Common artwork file formats include: .eps, .jpeg, .pdf, .ps, .psd, .tiff. Common mail list file formats include: .csv, .txt, .xls.

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File Format

File format, which is unique for different file types, specifies how information is organized. Common artwork file formats include: .eps, .jpeg, .pdf, .ps, .psd, .tiff. Common mail list file formats include: .csv, .txt, .xls.

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File Transfer Protocol (FTP)

File transfer protocol or FTP for short is a method used for logging into remote computer networks, browsing and searching directories, and downloading or uploading files without data loss. FTP is one of the methods used by PsPrint to upload artwork and mail list files via the Internet.

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|G|

Graphic Arts

Graphic arts is the crafts, industries and professions related to designing and printing on paper and other substrates.

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Graphic Design

Graphic design is an arrangement of type and visual elements along with specifications for paper, ink colors and printing processes that, when combined, convey a visual message.

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Grayscale

Grayscale is a strip of 256 gray values ranging from white to black.

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|H|

Halftone

Halftone is an image composed of tiny dots whose variations in size create the illusion of variations in tone. In the past, a halftone screen was used to convert a continuous tone image into a halftone; today, such screening is done electronically.

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Headline

Headline is a sentence or a phrase created to communicate the key message to someone receiving a postcard, brochure, or other direct marketing piece.

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High Res

High res is short for high resolution.

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High Resolution

High resolution or high res for short refers to images that have resolution of 300 dots per inch (dpi) to 2,500 dpi.

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