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This is the first article in a five-part series that details exactly what you need to market your auto body shop and make it a success.
The auto body shop business can be tough to start and run if you don't have a well-oiled marketing strategy. In this series of articles you will find the tools you need to fine-tune a winning auto body shop business.
Branding your auto body shop is the first step to long-term growth. Some auto body shops make the mistake of skipping this step, and might do quite well until a market-savvy competitor comes along and takes a bigger piece of the pie. Crafting a thoughtful and creative brand identity that influences your customers can be a difficult task, but the effort is well worth it. A memorable brand that evokes just the right emotion will almost always win over a nameless, brandless competitor. Brands build trust.
If your auto body shop is not branded, then you're just another mechanic. There's nothing to differentiate your company from the competition. You have no competitive edge. But if you can come up with a compelling brand that demonstrates who you are and what you can do for your customers, you can elicit emotion, spur recognition and fuel sales.
Take the time to fully explore your options so you can craft an image that speaks directly to your customers.
Apply conceptual thinking with modern motivators to craft a branded image that can easily double or triple sales - and even more - throughout time. The following five steps will help you identify your brand:
As an auto body shop owner, you're familiar with design. Your artwork cruises the streets every day, seen by hundreds, thousands and potentially millions. Your task is to convert the intricacies of your auto body work into a singular branded image that expresses what you do, how you do it and who you do it for.
Your company colors, logo, corporate identity package, website, ads and other collateral are all a reflection of your brand; so familiar, cohesive design must be applied to all mediums. In time, anyone should be able to see your logo and instantly know who you are and what you stand for. Once you achieve that, you've developed a remarkable auto body shop brand.