You might think when it comes to a marketing booklet that one size fits all, but you’d be wrong. It’s time to look at your marketing booklet as a dynamic promotional tool – one that changes on a regular basis in order to continually reach out to your customers. One way to keep it fresh and exciting is to produce booklets for every season. When you regularly update your booklet, you are creating top-of-mind awareness and establishing an ongoing relationship with your customers.
Holiday booklet marketing
The most obvious choice for seasonal marketing is during big holiday times, especially between November and December of each year. Your business will benefit from booklet marketing in the holiday season simply because people are searching for gift ideas and things to purchase. It’s an excellent time to maintain top-of-mind awareness and keep your name in front of people who are ready and willing to spend their money. According to what business you’re in, the month leading up to Valentine’s Day is also a good time to use booklet marketing.
Booklet marketing all year long
While holiday marketing is a given, don’t let it lock you into thinking that’s all you need to do. Start looking at different times of the year where you can print booklets in order to reach your customers. This can be with a literal change of seasons - like spring, summer, fall and winter – or, it can be more often like once a month, there are no hard and fast rules. It all depends on what business you’re in and who you’re trying to reach. If you sell different things at different times of the year, then seasonal marketing booklets are probably a great fit for your company.
Booklet marketing at peak times
Peak sales times are the best time to print booklets, especially if your sales window is only for a specific time. There’s an automatic urgency at these times that are helpful for booklet marketing, because you can connect without using direct sales pitches. For example, if you sell exercise equipment, then the very first of the year is going to be the hottest time to put out a booklet about exercising and equipment. People are itching to start their New Year’s resolutions and to get into shape, so it’s a primetime to have a booklet to put in their hands.
Booklet marketing at slower times
Just because it’s a slow time of the year for your business, it doesn’t mean you should avoid booklet marketing. As a matter of fact, it can be a great time to print a booklet. Think of ways you can reach your audience in the off season and maintain top-of-mind awareness for the next time they need to make a purchase. The aforementioned exercise equipment company could release a booklet in the middle of the year, showing people how to stay motivated and get back on track with their exercise that they started back in January.