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Most business cards simply list contact information and are distributed only when meeting a prospect face to face. These practices are in stark contrast to the reality that your business card is your No. 1 marketing tool and should be distributed at every possible opportunity. Business cards are designed for longevity. They should find a home in the rolodexes, card folders, wallets and purses of your prospects so they can go to work selling for you.
Think about this: While launching a direct-mail postcard campaign is a great idea for short-term promotions, virtually no one who receives your postcard will still have it six months later. All professionals have a special place for keeping and organizing business cards, however, so it's likely an effective business card will stay with your prospects for months or even years. Great business cards begin with great design and influential copy; after that, the success of your business card as a marketing tool comes down to added value and distribution. The following are a few unique ways to use business cards to get the word out about your business and keep your company at the forefront of your prospects' minds.
Add value to your business cards, and therefore your business, by making sure your card is professionally designed and printed. Great graphics on a 14- or super-thick 16-point matte or glossy paper go a long way to making your company seem valuable. Now, take it a step further by having rounded corners die cut on your card and printing on the back of your business card. Alternatively, you can create a folded business card for added surface area. Try using the extra space to:
Naturally, you should keep plenty of business cards on-hand for networking and incidental meetings; however, there are many other ways to distribute your business cards and, because they are so inexpensive, you can afford to blanket the market with them for maximum exposure. The point is that you never know when someone who needs your services (or knows someone who does) will stumble across your card. Here are a few distribution ideas:
The goal of any marketing campaign is to set your company apart from the competition in a positive way that motivates prospects to take the next step in the purchasing process. Business cards are no different, so get creative with your business cards and your distribution practices, and soon you'll find business in places you never knew existed.