Retirement is an exciting time for many, but it can also be a time of uncertainty. Companies that market to retirees strive to understand the many forces that factor into purchasing decisions....
Twenty-somethings represent an incredibly lucrative sales demographic for many companies. If you sell a product or service geared toward 20-somethings, the following tips and tricks will help you...
Salon competition can be fierce even in small markets, but winning the war over client volume isn't that difficult. Many salons never market to potential and forfeit the incredible profits that a...
If you're marketing a tourist attraction, hotel, restaurant, museum or other travel hot spot, getting your pitch in front of your audience is paramount to success. Convention and visitors bureaus...
Your niche is your lifeline. Without it, your business is dead in the water. Many inexperienced marketers and entrepreneurs declare niches that are too broad to have commercial value, and so the...
Counters provide valuable real estate for marketing your business, and the best thing is that counters are everywhere! No matter where you live, there are dozens or even hundreds of opportunities for...
Die cuts are one of the most powerful ways to boost response, but the costs associated with die cuts are prohibitive to many companies. Why would they spend more money to end up with less physical...
There are two major components to carnival marketing: Marketing the carnival itself, and marketing attractions during the event. Carnivals can be held for a variety of reasons, and often they're...
Unless you or one of your employees has a background in graphic design, you are most likely going to need to hire a graphic designer to design your marketing materials. A professional and talented...
Have you tried countless different ways of marketing your business, product or service with little success? Is your existing marketing campaign in dire need of a jump start? Finding new approaches to...
