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Color - Working with a full-color design will make the CD/DVD sleeve stand out from the rest. You want to create an attention-grabbing design that is aesthetically pleasing to showcase your message in the best possible light.
Finish - The finish of your sleeve should complement the design. A bright multi-colored sleeve can be that much more pleasing with a glossy finish, while a more subdued color palette can profit from a matte finish.
Proofs - Make sure you see a hardcopy proof before going to print. On occasion, the printed materials can look slightly different than the design. Before ordering your sleeves, check how they look.
Volume - As your order size increases, the price will go down. By ordering a larger quantity, CD/DVD sleeves become that much more cost efficient.