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What is a business card? For some, it's the very first thing that's asked of you when you meet new people. For others, it's the first reflection on your company. Either way, it's one of the least expensive forms of advertising possible. Your business card is your introduction to potential clients and prospects. It's your opportunity to let others know what you have to offer them and your unique opportunity to make a positive first impression. But what does your business card really say about you?
When deciding what to include on your business card, remember that you want to entice people, not bore them. People want to know how to contact you, so your name, company name, address, phone, fax and website are a necessity. Also include a single line, a tagline, which describes what your business does. Make your tagline a selling point.
Avoid fancy print that's hard to read or very small print that's equally hard to read on your business cards. You want people to be able to read and recognize your company and your business quickly and easily.
When ordering your business cards, it's natural to think that you'll never need 1,000 business cards; however, consider all the places around your community where you could leave your business card and increase awareness of your business. Here are 10 tips for getting your business card into as many hands as possible:
Above all, store your cards in a nice holder so they don't get bent. Keeping your cards in a stylish business card case will make for a better presentation when you hand your cards out.