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If you want to market your products and services to the masses in a cost-efficient manner, you can't go wrong with poster printing. Posters are cheap to print and distribute, and allow you to both target areas your customer base frequents as well as high-traffic areas where you're bound to interest new customers. Poster marketing is more than just branding; if you want to earn a healthy return on investment you should follow these five can't miss poster printing tips.
1. Bigger is better
Large posters command attention for pedestrians and drivers alike. They can be viewed and understood from a farther distance, increasing your marketing range. Large posters also make your brand appear larger-than-life, an excellent quality when you're trying to convince customers you're better than your competitors. Instead of an 11-inch by 17-inch poster, opt for a 24-inch by 36-inch or a custom size up to 27-inch by 39-inch for maximum results.
2. Look better and market longer with premium paper stocks
Premium poster paper stocks are thick and durable so they're less resistant to tearing. They're coated with either glossy or matte sheens, so they look more attractive and stay clean longer. This means they'll hang longer, increasing the potential customers they reach every day; and look more attractive, reinforcing the notion that customers can expect quality work from your company. Paper stocks such as 100 lb. gloss text or cover, thick 16-point gloss cover, and eco-friendly 13-point 100 percent recycled matte cover offer a one-two marketing punch that will put you in the best light in front of the most people possible.
3. Adhere to the basics
Before you print your posters, design it according to the 40/40/20 rule: 40 percent of your success is dependent on your distribution, 40 on your offer, and 20 on everything else. An attention-getting design and headline are important. Reveal your offer and back it up with benefits. Include a call to action so customers know what to do next. When you properly distribute your posters, a compelling offer will bring home the profits.
4. Distribute intelligently
Posters are cheap to print, so you can blanket your area with them without breaking the bank. However, that doesn't mean you should waste your posters. To get the most out of your poster printing, identify strategic areas where you can distribute your posters. Customer hot spots and high traffic areas are no-brainers, but you can also consider off-the-beaten path areas that have the potential to reach many people as well. A restroom stall, for example, could provide the opportunity to reach hundreds or even thousands of potential customers with a single poster.
5. Watch for deals
Increase your return on investment by printing posters in volume whenever you find an amazing deal. PsPrint, for example, routinely offers its posters on sale for up to 60 percent off. Use your savings to print more posters or to minimize your investment.