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This is the first article in a five-part series that details exactly what you need to market your graphic design business and make it a success. The realm of graphic design can present a difficult learning curve if you don't know how to properly market your business. In this series of articles you will find the tools you need to cultivate a winning graphic design business.
As a graphic designer, you undoubtedly understand the importance of branding. Without rehashing everything you've already learned about why you need to brand your company, we'll offer some tips to refresh your memory on how to build a successful brand.
Though this probably isn't necessary reading for professional graphic designers, it stands to reason that you must practice what you preach. Branding through design - logos, identity, website, etc. - is critical to long-term success. Don't get so busy with client work that you neglect your own branding needs!