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Groundhog Day presents rather unique marketing opportunities for any company that wants to boost mid-to late-winter sales. And when companies want to market, graphic designers get the call. The trick to helping your clients achieve success - and thus securing your own - lies in your ability to first get attention, then to deliver a clear and compelling message through your designs. If your creativity has seen its own shadow and gone scampering back into its hole, you can try these unique Groundhog Day design ideas out for inspiration.
The legend of the prognosticating groundhog who predicts winter's end or extension opens hundreds of design possibilities for your postcards, brochures, banners and posters. Your conundrum is how to come across as original when your competition is banking on the same attention-grabbing theme. You can start by playing with the groundhog. Instead of an actual groundhog photo, try silhouetting a groundhog in your designs or making a die-cut flyer in the shape of a groundhog.
You could also create a humorous, bug-eyed groundhog or a cartoon groundhog. You could depict your groundhog in strange attire or situations - dress your groundhog up as a Scottish statesman or have him Hang Ten in the surf. Personify your groundhog and give the groundhog a text bubble. You could also depict a scene from your groundhog's point-of-view such as in a reflection from your groundhog's eyes. With some creative brainstorming, you should be able to use your groundhog in your graphic design in a way that captivates attention and leaves prospects with a poignant message.
The groundhog's shadow never seems to escape him, year after year, and could serve as the centerpiece in your graphic design. Instead of focusing on a groundhog, use your shadow to "illuminate" your point. If your clients are going head-to-head with a competitor, for example, you could depict your customers under the competitor's shadow: "Are you going to stand for another six weeks of this? Try us out today!"
And, of course, winter can be the subject of your graphic designs. Snowmen, icicles, snowflakes and other wintry wonders are great graphic elements for Groundhog Day (provided you're marketing in a snowy region). Or you could look ahead to the upcoming thaw with a springtime theme. What happens if the groundhog meets the Easter Bunny?
One of the best ways to come up with unique Groundhog Day design concepts for your postcards, brochures, posters and banners is to learn more about the holiday's traditions and history. Do you know, for example, how accurate the groundhog's predictions are? You can find out at Wikipedia, and then incorporate the groundhogs rate of accuracy into a compelling creative concept. You could also create a lineup of famous groundhogs, or pit a groundhog in a competition against a badger or a bear - both of which are the focal points of similar European animal-prediction holidays.