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This article is the final article in a five-part series that details exactly what you need to market your landscaping business and make it a success. Creative marketing generates buzz, delivers value to your customers and increases profits for you. Find inspiration for marketing your landscape business in the following ideas:
Host an event - Offer a valued customer free services in exchange for allowing you to host a demo on their property. Walk your audience through so they can experience your work first-hand, and ask them to bring photos of their homes for instant concept sketches. Have take-aways on-hand and representatives to schedule consultations on the spot.
Partner with others - Non-competing, complementary businesses can fuel profit. Construction crews, masons, greenhouses, and other businesses might prove to be perfect partners in profit. Develop a multiple service package or offer a discount to those who have purchased from your partners. This is also a great way to build your mailing list.
Promote unique angles - Instead of simply saying you trim hedges, try giving your services unique and memorable names: "Prim 'n Property" might work, for example.
Links to landscaping business marketing resources you can use to bolster business:
PsPrint - Full-service printing, direct mailing and mailing list generation.
]]>Direct Marketing Association]]> - Information on direct marketing.
]]>Small Business Administration]]> - Helpful guides, forms and sample marketing plans for small business. The SBA also supports Small Business Development Centers throughout the United States.
]]>SCORE]]> - The Service Corps of Retired Executives provides free advice in the form of online information and business counseling. Simply contact one of SCORE's volunteer members for business mentorship.
]]>Landscape Industry Online]]> - Touted as the premier resource for the landscape industry.
]]>American Nursery and Landscape Association]]> - Industry information, including landscape marketing. In addition, many states have landscaping associations. Try a Google search for your state (i.e. "California Landscaping Organization") for additional resources.