In this Meet & Learn we focus on the best ways to promote your next nonprofit event. Here on the first steps to ensure you have a successful event.
Define the goal of your event: Is it to raise funds? Increase awareness?
Identify your audience: Create a list of people, or types of people, who would be the best audience for the goal of your event.
Create your message: What is the event tagline? Mission? Make sure to keep your messages consistent with the feeling of your nonprofit. Remember to put your audience first: How will they benefit from your message? Include a specific call to action.
Define your channel: How will you promote your event? A mailing? Social media? Paid advertisements? We recommend a cross channel mix for the best results.
Identify your goals and metrics: How will you determine it was a successful event? What are your follow up techniques and goals for reaching out to attendees after the event?