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This article is the final article in a five-part series that details exactly what you need to market your nonprofit and make it a success. Try these creative nonprofit marketing ideas and resources to boost your fundraising efforts this year:
Host an event - Live performances such as musical acts and stand-up comics are a great way to bring donors together. See if you can work with a local club to share in the promotional costs as well as the take at the door. You could alternatively have a conference, dinner, contest or publicity stunt to get free media coverage. Sponsor a giveaway - Give away a car, vacation, television or other valuable gift via a raffle to earn money and earn free PR. Be always visible - Make sure you have posters, flyers, banners and other materials placed in high-traffic areas so you can brand your nonprofit 24 hours a day. This lends trust and credibility so when you come calling for donations you'll be taken seriously. Get endorsements - Celebrities can enhance visibility and acceptance, especially for new nonprofit agencies. If you can't get the latest Hollywood starlet or Super Bowl MVP, a local celebrity will do just as well.
Here are a few links to nonprofit marketing resources you can use to bolster business. PsPrint - Full-service printing, direct mailing and mailing list generation. Nonprofit Marketing Federation - A division of the Direct Marketing Association dedicated to nonprofit marketing. About Nonprofit Marketing - About.com's take on nonprofit marketing, which is full of additional tips and resources.