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These days, you cannot have a marketing conversation without the term "online marketing" taking center stage. Online marketing is a great promotional vehicle for businesses, but it isn't the only way to market. Many entrepreneurs are simply seeking a low-cost, easy-to-implement, "tech-less" way to reach out to their customers. Well, the answer lies in postcard marketing. Even large technology companies like postcard marketing. Intuit, which makes accounting software, recommends postcard marketing to its accounting firm clients.
Postcards can be an irresistible way to get someone's attention. Postcards can:
Almost all postcards are read and the reason is simple: Unlike mail that's sent in envelopes, nothing has to be opened in order for the recipient to read the message. With traditional direct mail, people often look at just the envelope and decide they are not interested. And just like that, you've lost the opportunity to connect with that person.
A postcard is already "opened," ready to read, and, at the very least, the message will be seen by the recipient. It offers you at least 15 seconds to capture someone's attention.
You can create, print and mail postcards without a big investment of either time or money. Lots of companies such as PsPrint offer free design templates, or you could have a talented friend design a card for you. Printing is very inexpensive and can take as little as a day. Plus, bulk mailing is available for quantities more than 500, helping to keep the overhead costs low while benefiting from this marketing strategy.
The ingredients for a successful postcard campaign include:
Marketing your small business does not have to be expensive — just effective. A direct-mail postcard marketing campaign could be exactly what you need to help jump start your sales in 2009.