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Product catalogs are the heart of successful mail-order businesses. As a highly effective marketing medium, product catalogs not only tell your customers who you are and what you offer, but also have the ability to pitch promotional offers and make ordering perfectly easy on each andevery page. There's no other tool in your repertoire that gives you so many opportunities to market to both niche-based and broad-based clienteles than the product catalog. Of course, that doesn't mean that any old catalog will do — you have to reach your audience with the right message or your catalog will only be opened in File 13. Here are a few tips, tricks and traps to keep in mind when designing your next product catalog:
Combine these elements and toss in a few creative twists of your own, and you'll be in good shape the next time you launch a product catalog campaign.