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Although an eye-catching logo or business name should be featured on your company sticker, you can strike a stronger chord with your target market by building a sticker marketing campaign around a compelling, unique message. Take full advantage of promotional stickers’ accessibility and visibility with a clear, focused tagline that emphasizes your company's capabilities and points of differentiation. This key message will reinforce your company's overall identity as seen through the eyes of prospective customers.
Marketing messages need to be heard over and over again to make an impression and prompt people to act. That is why billions of dollars are spent on TV advertising time. Promotional stickers offer a simple yet cost-effective way to reach many people. Depending on where the recipient places the sticker, this untapped marketing medium has both visibility and importance without having to repeatedly spend for multiple views.
Many businesses — from florists to graphic designers — ignore the importance of a unique tagline or slant to create interest in crowded competitive markets. Common mistakes include poor word selection, inconsistent voice and credibility. On the other hand, if you create a compelling tagline that you and your customers are excited about, chances are that you will also capture the interest of prospective new customers.
Here are some proven techniques for creating a unique and effective marketing slogan for your sticker campaign:
A strong and effective marketing tagline:
Amazingly enough, even with all the aforementioned characteristics of a strong and effective marketing tagline or slogan, the fundamental advice in creating your marketing message is the simpler, the better. With the limited space for a long message inherent with stickers, you are forced to think first about what your message should be as well as the outcome of your message and overall campaign that you want.