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What Customers Buy on Father's Day

Dads don't always get the credit they deserve, but Father's Day is everyone's chance to honor Dad with a token of appreciation. When asked what customers buy on Father's Day, most "Family Feud" players would probably postulate such items as tools, electronics, dinner and other popular Father's Day gifts. This answer would be correct, but not complete. Since everyone is different (not every father wants tools, electronics or dinner), the real answer is that customers buy just about everything on Father's Day. Thus, the question you should be answering is why customers buy on Father's Day.

Tenacious targetingresources image

Great marketing campaigns are built on well-defined target audiences. When it comes to Father's Day, you'll have at least two and possibly several more target audiences since your goal is to motivate both fathers and their children - to create desire for one, and to motivate the other to make a purchase that fulfills that desire. Break it down and you have many market sub-segments: sons, daughters, ages, hobbies, personalities, fathers who golf, fathers who fish, and many, many more.

Dazzling design

Your Father's Day postcard, poster, flyer, brochure, and other designs should be tailored to your specific target audience. Captivate your customers with themes that speak directly to them - both those who use your products and those who actually make the purchases. Your Father's Day designs will work with your copy to motivate customers to take the next step in the purchase process, so it's imperative to carefully consider your customers' perspectives in order to strike a chord and earn a high return on investment.

Compelling copy

Compelling copy sells, whether it's Father's Day, Mother's Day or any other day of the year. Draw readers in with an amazing headline that introduces your incredible offer, reinforce your message with features and benefits, and pull everything together with a powerful and time-limited call to action. No matter what types of print marketing materials you're using - be it postcards, catalogs, posters, banners or flyers - great copy will help you achieve great sales figures this Father's Day.

Perfect printing

resources imageFathers often stress the value of quality over quantity when it comes to getting a job done right. Fortunately, you can get both high-quality and high-quantity, affordable printing through an online printing company such as PsPrint. Be sure not to choose a low-quality printer, since your customers will equate the low quality of your marketing materials with your products and services.

Viral variety

To increase brand loyalty, return on investment, sales and profit you should incorporate a variety of marketing methods into your Father's Day marketing campaigns. Never settle for just a postcard when you can also send catalogs, post flyers and door hangers, and hang posters and banners. If you're on a tight budget, don't sweat it - simply market to fewer customers. This strategy will yield far more sales than sending a single postcard to everyone on your list.