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From the boardroom pocket folder to the direct-mail sales letter insert, sales sheets are a marketing staple with the power to quickly generate interest at a glance. Simplification of features and benefits, great copy, enticing imagery and a clean layout are hallmarks of successful sales sheets; but there are more things you can do to increase your sales sheet's value.
Here are five ways to enhance your sales sheets:
Bigger is better when it comes to many forms of marketing. Print oversized sales sheets up to 13 inches by 17 inches to guarantee your message isn't ignored. This is perhaps the single easiest way to get more looks no matter where you distribute your sales sheets.
An elegant, meaningful die-cut can do wonders for your sale sheet and your company's image. A subtle top or margin swoop or a square design can help project the right image to the right people at the right time.
Foil-stamped sales sheets likewise attract attention with elegance and add an air of royalty to your sales sheet designs. A medallion, coin, award, seal or other emblem can make your sales invitation seem more formal and make your customers feel like VIPs.
Include gift certificates, coupons, and other special offers on your sales sheets by having them perforated with tear-off strips. This is also a great way to track your sales sheets, especially if you've distributed them at events or sent them via direct mail.
Most sales sheets are designed with a horizontal layout, so you can set your materials apart by choosing a landscape layout for your sales sheets. Landscape layouts let you employ creative designs that are impossible with horizontal layouts and are a great way to attract attention and exude confidence - you're not afraid to think outside of the box.
Sharpen your company image by applying a UV or aqueous finish to your sales sheets. These finishes enrich your colors and images so they pop right off the sheets. They enhance your design, so your sales sheets are even more aesthetically pleasing and likely to be admired.
Sales sheet printing represents one of the best ways to quickly market your features and benefits and generate sales interest. Follow these sales sheet tips to increase your odds of making more money with sales sheets.