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Vinyl banners are excellent marketing tools for small businesses because they have the ability to reach the masses with relatively little effort or investment. When you employ large-format vinyl banners, you can rest assured your target customer base will notice – and, with the right design, offer and call to action, they'll take the next step in the purchasing process. Assuming you have those critical items in place, finding the best areas to hang your vinyl banners is paramount. Vinyl banner placement is somewhat akin to direct-mail marketing mailing lists in that you have to know where to reach your customer base in order to turn the best return on investment. The following details four high-profile places you can hang your vinyl banners for business success.
This is perhaps the most obvious place to display your vinyl banners, since a lot of traffic – and potential customers – pass through busy intersections every single day. Depending on your local population and highway routes, a single vinyl banner placed near a busy intersection can be viewed by several thousands of potential customers every day. Look for grassy areas to post your vinyl banner or see if you can work out a deal with a building owner to drape your banner over the side of their building. You might have to rent the space, but for the number of potential customers you can reach it will likely be worth the investment.
Highways and overpasses
Similar to busy intersections, you can reach a large number of potential customers with vinyl banners by placing them along well-trafficked highways and on bridges and overpasses. Many producers will allow you to rent space on their property to stake your banners or will even allow you to drape them over the highway-facing sides of their buildings – for a fee. Bridges and overpasses are typically owned by municipalities, counties, states, and railroad companies and can be a little trickier to land placement; however, a few phone calls and a good attitude might earn you the rights to place your vinyl banners on these high profile structures as well.
Events bring in a lot of people, and it can be even easier to target your message based on what you know about event attendees. Athletic events, performing arts, conferences, festivals, concerts, seminars, trade shows and other events often have relatively specific audiences; and you can play to the desires of each audience respectively with a well-oiled vinyl banner marketing campaign. You'll probably have to pay to advertise at the event, but you'll also likely be granted special considerations as an event sponsor.
Outside your competitors' place of business
This one takes a bit of gumption, but if you're willing to throw down the gloves you can place vinyl banners across the street, next door to or in the general vicinity of your competitors' places of business. Whenever their customers visit them, they'll see your vinyl banner. Whenever they are dissatisfied with the service your competitors give them, they'll call you next. This is especially effective if your competitors are in high commerce areas (such as downtown shopping) but your establishment is a little off the beaten path.