Meet & Learn 2/18/15: EDDM & Direct Mail for Designers

Many designers know the benefits of a standout postcard campaign, but they have a hard time navigating the waters of EDDM (Every Door Direct Mail) and standard direct-mail marketing. At our February Designer Meet and Learn event we shared helpful tips for direct-mail campaigns, including step-by-step directions on getting EDDM mailing routes. Some interesting direct mail facts:

  • Direct mail has an incredible 56% share of the mailbox, and 81% read/scan rate
  • 86% of people have looked through their mail recently for offers and coupons
  • 65% have tried a new business after receiving a direct mail piece
  • 83% of small business customers live within 5 miles of the businesses they shop at

PsPrint offers several key products focused on direct mailing, including EDDM postcards, brochures, greeting cards  and booklets. We can help with any design fixes, print your marketing pieces, and bundle them so you are are ready to go with your next mailing for yourself or your clients. Here is the slideshow presentation from this Meet & Learn event: