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This article is the final article in a five-part series that details exactly what you need to market your salon and make it a success. Creative marketing generates buzz, delivers value to your clientele, and increases profits for you. Try these creative salon marketing ideas and resources to boost your business this year:
Host an event - A free makeover contest or other event can be just what you need to draw crowds and stir interest in the populace.
Partner with others - Partner with hotels, restaurants, grocers and other complementary but non-competing businesses to spread the message about your salon. You can play professionally printed flyers, rack cards, brochures and business cards on counter tops; or you can go in together on a romance and beauty package.
Here are a few links to salon marketing resources you can use to bolster business. PsPrint - Full-service printing, direct mailing and mailing list generation. ]]>Small Business Administration]]> - Helpful guides, forms and sample marketing plans for small businesses. The SBA also supports Small Business Development Centers throughout the United States. ]]>SCORE]]> - The Service Corps Of Retired Executives provides free advice in the form of online information and business counseling. Simply contact one of SCORE's volunteer members for business mentoring. ]]>International Salon Spa Business Network]]> - A useful website for multi-unit salon owners. ]]>Professional Beauty Association]]> - A place for the beauty industry to learn and share. ]]>National Cosmetology Association]]> - Marketing resources, community resources, and more for salon owners.