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This article is the final article in a five-part series that details exactly what you need to market your salon and make it a success. Creative marketing generates buzz, delivers value to your clientele, and increases profits for you. Try these creative salon marketing ideas and resources to boost your business this year:
Host an event - A free makeover contest or other event can be just what you need to draw crowds and stir interest in the populace. Partner with others - Partner with hotels, restaurants, grocers and other complementary but non-competing businesses to spread the message about your salon. You can play professionally printed flyers, rack cards, brochures and business cards on counter tops; or you can go in together on a romance and beauty package.
Here are a few links to salon marketing resources you can use to bolster business. PsPrint - Full-service printing, direct mailing and mailing list generation. Small Business Administration - Helpful guides, forms and sample marketing plans for small businesses. The SBA also supports Small Business Development Centers throughout the United States. SCORE - The Service Corps Of Retired Executives provides free advice in the form of online information and business counseling. Simply contact one of SCORE's volunteer members for business mentoring. International Salon Spa Business Network - A useful website for multi-unit salon owners. Professional Beauty Association - A place for the beauty industry to learn and share. National Cosmetology Association - Marketing resources, community resources, and more for salon owners.