Video Game Marketing: Ideas and Resources

This article is the final article in a five-part series that details exactly what you need to market your video game.

Try these creative video game marketing ideas and resources to boost your marketing efforts this year:

Creative ideas

Host an event - Tech seminars and conferences, trade shows, publicity stunts, and charity events all provide great opportunities to earn free press and gain a ton of exposure for your video games. Since you're running the event, you get all the free advertising you want!

Have a contest - Challenge players to compete in your video game and offer cash prizes and awards to the winners.

Be always visible- Make sure you have posters, flyers, banners and other materials placed in high-traffic areas so you can brand yourself 24 hours a day. Ever notice how a celebrity's power seems to increase when they're always on display? Same goes here.

Get endorsements- Get celebrity endorsements to pack power into your marketing punch.


Here are a few links to video game marketing resources you can use to bolster business.

PsPrint - Full-service printing, direct mailing and mailing list generation.

Independent Video Game Retailers Association - If you want to sell your video game on a massive level, you'll have to get it in the hands of retailers. This group can help you figure out what they're looking for.

Entertainment Software Association - A group dedicated to video game and other electronic entertainment software publishers. As a member you can get marketing tips, advice and other valuable resources that will help you grow your video game business.