Even if you're relatively new to marketing, you probably know that effective direct-mail promotions weigh features and benefits, provide an offer and deliver a call to action. At the most basic...
Direct-mail campaigns have withstood the test of time to become a tried-and-true staple of effective business marketing. As you know, developing high-conversion promotional pieces is the key to...
They say it takes money to make money, and this is something all companies understand when it comes to advertising costs. If consumers don't know what you have to offer, you'll waste a lot of...
If you're new to direct mailing, you might be thinking that the various aspects of a successful campaign are overwhelming. True, there are a lot of considerations when planning a profitable...
The prevalence of the Internet — and web surfers — has unleashed a stampede toward online advertising. Naturally, this has impacted budgets and, in some cases, businesses have reduced...
Direct-mail marketing can be expensive, though a successful campaign can quickly and easily offset those costs and skyrocket business profits. That's why so many companies take advantage of the...
Excellent design draws attention, sets a tone and makes an impression. Compelling copy informs, creates desire and motivates action. In tandem, design and copy are powerful forces that influence...
Graphic design is more than just looking great - it's about helping readers find what they're looking for, displaying important information and motivating a response. Here are five popular...
If you're ever stuck for inspiration, take a stroll in the woods, a swim at the beach, a climb at the cliffs-anything in nature. Mother Nature is the master of design, fusing form and function in...
Designing food product labels can be both exciting and challenging. The fun is in creating a great design that captures the essence of the food and the company behind it. The challenge is in crafting...
