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EDDM Postcard Marketing Tips
EDDM postcard marketing is a perfect strategy for reaching local customers with a powerful, yet affordable, message. EDDM – Every Door Direct Mail – postcards allow you to blanket a targeted...
Anatomy of a Successful Holiday Postcard Campaign
Postcards are powerful holiday marketing tools because they allow you to reach a highly targeted customer base with an offer they're likely to respond to, at a time when they're actively looking to...
Six Reasons Your Last Postcard Mailing Didn't Work
So you're a small business and you read into the hype that postcards remain some of the most cost-effective and successful marketing tools available to small businesses today. You designed some...
Five Direct Mailers Every Business Should Use
Every business needs to have both an online and a print advertising and marketing presence. But in this day and age of the Internet, some businesses fail to utilize all of the potential methods of...
Direct Marketing: Five Things You're Doing Wrong
Direct marketing is the most powerful weapon in your sales arsenal in terms of return on investment, second only perhaps to word-of-mouth marketing overall – which, in large part, is difficult to...
How to Develop a Winning Postcard Direct-Mail Campaign
Postcard direct-mail marketing campaigns remain some of the most cost-effective and successful ways to market any business today. Every size company, from small startup to established corporations...
How to Take Advantage of Direct Mailing Services
One of the most important aspects of operating any business, and the entire focus of marketing as a whole, is to spread awareness about your business, service or product. Direct mailing services...
New Direct-Mail Ideas for Summer
So the summer heat has finally arrived, but instead of just having the regular old “summer sale” type direct-mail advertising campaign, why not spice things up this year and create a unique...
Direct Marketing Ideas for the Hospitality, Travel and Tourism Industry
Direct marketing with print media is quickly becoming a lost art in some sectors of the marketplace. With everything moving toward the Internet and instant-information sources, some businesses may...
Three New Direct-Mail Postcard Tricks
Direct-mail postcards are perhaps the most effective marketing devices you can deploy, not only because they are so affordable but because they have proven time and again to be so effective at...

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