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Catalog or Booklet?
You have a great range of products or services and you want to launch a direct- mail marketing campaign, but you don't know if you should print and mail a catalog or a booklet to your targeted...
Pros and Cons of Catalog Cover Options
Your catalog cover can say a lot about your company, intended or otherwise. That's why it's important to carefully consider what cover is best suited for your catalog. You want your customers to...
Pros and Cons of Booklet Cover Options
When it comes to booklet printing, nothing is faster and more cost-effective than online printing. Whether you need 25 booklets printed or 25,000, you'll find better pricing and more options at your...
Area Guide Printing Trends
Area guides are all the rage as fundraising tools for Chambers of Commerce, Visitor's Bureaus and even private organizations and individuals. Anywhere that brings in a good annual tourist count...
Color Catalog Printing 101
What quicker way to turn prospects into customers than by showing them all your products and providing a convenient ordering process with catalogs printed and delivered to their doors? Pull it off...
Booklet Creator Software and Tips
If you want to harness the power of booklet printing without the expense of hiring a designer, you'll need to choose a booklet creator software suited to your skill level and is capable of producing...
Planning Your Mail-Order Catalog
Mail-order catalog marketing is an incredibly effective and efficient way to run a business. Mail-order catalogs are so successful that many companies engage no other marketing techniques, relying...
Direct-Mail Catalog Campaign Mistakes
Direct-mail catalogs are very powerful sales tools that all retail and even many service-oriented and B2B companies should employ. Good catalogs can be found everywhere, but great catalogs are truly...
Designing an Effective Direct-Mail Catalog
Direct-mail print catalogs are one of the best ways to make consistent sales in volume. In fact, many companies bank their entire marketing strategies on direct-mail catalogs. In addition to customer...
Customizing Catalogs for Different Customers
Direct-mail catalogs are a quick and efficient way to put your products in front of a targeted audience. You're sending your catalog directly to the customer, so they do not have to wade through...

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