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How to Add Value to Direct-Mail Booklets
One way to get more mileage (and profit) out of your booklet is to add value to them - that is, making your booklets valuable to your customers. Here's a handful devices you can use to add value to...
Product Catalogs: Tips, Tricks and Traps
Product catalogs are the heart of successful mail-order businesses. As a highly effective marketing medium, product catalogs not only tell your customers who you are and what you offer, but also have...
Mail-Order Catalog Printing Trends
The flood of online shoppers doesn't mean that there's no market for mail-order catalogs. In fact, many companies that started online have shifted their marketing efforts into the print arena for its...
Using Simple Templates to Create Effective Direct-Mail Catalog Mailers
Business efficiency leads to business profitability, so whether you're new to graphic design or an experienced pro, you should always look for ways to make your business more efficient. Time is money...
Cheap Catalog Printing for Direct-Mail Marketing
Cheap catalog printing is one of the best ways to run a direct-mail retail or wholesale business - in fact, many companies hang their hats on this marketing strategy alone. They depend on the power...
Make Your Own Booklets in Three Simple Steps
Page for page, booklets represent some of the most efficient marketing tools in any industry. Done correctly, booklets are interesting, which gives you a captive audience. They also establish...
Free Catalog Templates for Quick and Easy Design
A free catalog template is an incredibly efficient way for graphic designers to quickly set up design files so they can get to the fun stuff - the design itself. But not all free catalog templates...
Customizing Fonts for Catalogs and Booklets
Product catalogs and other booklets are geared for one thing and one thing only: sales, and lots of them. Why not set your company's products apart from the crowd by using a customized font in your...
Unique Layout Ideas for Catalogs and Booklets
Catalogs and booklets are excellent ways to promote your business and drive sales. For many companies, catalogs represent the majority of sales; while booklets highlight products and services in an...
Secrets to Designing a Great Printed Catalog
Businesses that have numerous products to sell often rely on printed catalogs as a quick way to display their wares to the buying public. Laying out a catalog might seem like a daunting task at the...

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