You've been hired to design a postcard after a competitor has lost the account. You want to shine so you can secure a long-term arrangement with your new client, but you're not sure what you...
What could be more important than postcard design? Postcards are one of the most affordable and highly effective direct-mail marketing strategies. Postcards work for every industry, business to...
When it comes to direct-mail postcards, your job as a designer is to use your skills to enhance your client's message. From a powerful headline to invigorating body copy, offer and call to action...
Like inventors searching for a better mousetrap, designers and marketers have employed various strategies to create a better postcard for years. The following four postcard principles will have you...
It's not uncommon for folks to come away from the mailbox with a handful of mail nearly every day. When sifting through their mail, people mentally place each piece into an A pile, a B pile or a...
A postcard is a quick and easy way to share important information. They're popular because they're simple to create and inexpensive to print. In addition, unlike other forms of direct...
Play date cards are all the rage for youngsters and parents who want to foster social skills and build lasting relationships through school-age years. Designing play date cards is perhaps one of the...
Play dates have been growing in popularity ever since the first kid asked the second kid, "Can I come over to your house and play?" Today, play date cards make it easy for parents to...
Panel response cards, or RSVP cards, are the perfect inserts for sales letters, invitations and greeting cards. Panel response cards give your customers a quick and convenient way to RSVP for your...
Our educators work hard to provide us with the knowledge and skills we need to thrive in today's economic client - so much so that we can never repay them. Still, many students like to offer...
