What’s the Difference Between Raster and Vector? What’s the difference between raster and vector? It’s a common question asked by newbie designers, webmasters, marketers, and...
Best Paper Types for Printing If you’re a graphic designer, small business owner or marketer, it literally pays to know the best paper types for printing. No matter what you’re printing...
The passage of school levies is vital to local education, and if you serve on a school levy campaign you know that you often have to pull a lot together in a relatively short amount of time - mostly...
A quality educational system is vital to America's future, and well-funded schools are poised to provide the best educations to bright young minds. Although an overwhelming majority of Americans...
A successful political campaign wins the hearts of a broad range of voters through a carefully crafted marketing strategy. In today's fast-paced, not-enough-hours-in-the-day world, many voters do...
Direct mail is an important part of any political campaign. Direct-mail pieces serve as an express connection to voters and can deliver your message clean, concise and controlled. Here are some...
When you think of holiday marketing, what comes to mind? Probably sleigh bells, Santa Claus and snowballs with a reindeer or some eggnog thrown in for good measure. Everyone knows that Christmas is...
Direct marketing is a science, there's no doubt about it; and attempts to circumvent the natural sales process are by and large rewarded with little to show. Certain tenets dictate direct...
Fear has long been regarded as a human motivator, and fear mongering is a technique copywriters have employed for decades if not centuries. Playing on people's fears takes tact and wit, because...
Postcard marketing remains one of the best ways to earn new business, because it is so cheap and super effective. If you're not getting the results you want from your postcard direct-mail...
