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Marketing to the Middle-Aged Working Class
The middle-aged working class spends a vast amount of money and is one of the most lucrative market segments for many types of businesses. The purchasing power of the middle-aged working class is a...
Marketing to College Students
There are perhaps more obstacles to hurdle when marketing to college students than any other segment. Getting past these roadblocks is a challenge, especially if you're new to college student...
Selling Printed Designs on Ebay and Etsy
If you're a graphic designer, you can leverage the convenience and prominence of websites such as Ebay and Etsy to build a steady stream of passive income for years to come. Browse over to these...
Ways to Leverage Print Marketing for Success
Many believe that online marketing has overshadowed print marketing in recent years, but this assessment is only in perception. Sure, the advent of online marketing has changed the game - this was...
Marketing to Teenagers
Teenagers represent one of the most powerful purchasing demographics in America, and marketing to teens is a great way to skyrocket profits. Many companies are vying for teen attention, so you must...
Marketing to Retirees
Retirement is an exciting time for many, but it can also be a time of uncertainty. Companies that market to retirees strive to understand the many forces that factor into purchasing decisions....
Marketing to 20-somethings
Twenty-somethings represent an incredibly lucrative sales demographic for many companies. If you sell a product or service geared toward 20-somethings, the following tips and tricks will help you...
Five Hot Salon Marketing Techniques
Salon competition can be fierce even in small markets, but winning the war over client volume isn't that difficult. Many salons never market to potential and forfeit the incredible profits that a...
Travel Marketing Tips
If you're marketing a tourist attraction, hotel, restaurant, museum or other travel hot spot, getting your pitch in front of your audience is paramount to success. Convention and visitors bureaus,...
How to Find Your Niche
Your niche is your lifeline. Without it, your business is dead in the water. Many inexperienced marketers and entrepreneurs declare niches that are too broad to have commercial value, and so the...

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