Bulk mail newsletters have many benefits, from helping you stay connected to your customers and branding your business for potential future customers to delivering direct-mail sales pitches and...
If you engage in direct-mail marketing, you undoubtedly have a well-targeted mailing list of potential customers that you send postcards, brochures, newsletters, catalogs and other marketing...
With the right marketing strategy, direct-mail invitations can fill the house fast when you're hosting a business event. Seminar seats, conference chairs and trade show booths are routinely...
Direct marketing is a science, there's no doubt about it; and attempts to circumvent the natural sales process are by and large rewarded with little to show. Certain tenets dictate direct...
Fear has long been regarded as a human motivator, and fear mongering is a technique copywriters have employed for decades if not centuries. Playing on people's fears takes tact and wit, because...
Postcard marketing remains one of the best ways to earn new business, because it is so cheap and super effective. If you're not getting the results you want from your postcard direct-mail...
Developing a direct-mail marketing campaign can be an arduous process, especially when it comes to getting your designers, printer and mailer in sync. Your design has to work with your copy, which...
When done right, direct-mail marketing can be extremely effective in expanding any business' customer base. The first goal of any print marketing strategy is always getting your customers to take...
If you're going to send a direct-mail postcard, brochure, flyer, catalog or other promotional piece, a list broker can help you find the perfect mailing list. Unfortunately, many small businesses...
Every business has sought free ways to market. Some have expended a sizable amount of time and energy to market for free. The incredible thing is that free marketing strategies have been under...
