The prevalence of the Internet — and web surfers — has unleashed a stampede toward online advertising. Naturally, this has impacted budgets and, in some cases, businesses have reduced...
Direct-mail marketing can be expensive, though a successful campaign can quickly and easily offset those costs and skyrocket business profits. That's why so many companies take advantage of the...
Direct-mail print marketing campaigns are popular ways to market your company. In fact, they can be so successful that some companies focus solely on this marketing method to produce profit. There...
Mail-order catalog marketing is an incredibly effective and efficient way to run a business. Mail-order catalogs are so successful that many companies engage no other marketing techniques, relying...
Direct-mail catalogs are very powerful sales tools that all retail and even many service-oriented and B2B companies should employ. Good catalogs can be found everywhere, but great catalogs are truly...
Direct-mail print catalogs are one of the best ways to make consistent sales in volume. In fact, many companies bank their entire marketing strategies on direct-mail catalogs. In addition to customer...
Direct-mail catalogs are a quick and efficient way to put your products in front of a targeted audience. You're sending your catalog directly to the customer, so they do not have to wade through...
One way to get more mileage (and profit) out of your booklet is to add value to them - that is, making your booklets valuable to your customers. Here's a handful devices you can use to add value...
Product catalogs are the heart of successful mail-order businesses. As a highly effective marketing medium, product catalogs not only tell your customers who you are and what you offer, but also have...
The flood of online shoppers doesn't mean that there's no market for mail-order catalogs. In fact, many companies that started online have shifted their marketing efforts into the print arena...
