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EDDM Postcard Marketing Tips

EDDM postcard marketing is a perfect strategy for reaching local customers with a powerful, yet affordable, message. EDDM – Every Door Direct Mail – postcards allow you to blanket a targeted geographic area with your marketing pitch without the need for a mailing list or expensive postal sorting. That makes EDDM postcard marketing perfect for […]

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11 Summer Outdoor Marketing Materials

Summer is the best season for outdoor marketing, especially in northern climates where the winter chill forces customers indoors for months on end. By the time summer rolls around, customers are ready to get outside and enjoy warmer weather and sunshine. If you want to boost business all summer long, it’s important for your brand […]

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Marketing Ideas and Resources for Government Agencies and Workers

If you’re tasked with marketing your government agency’s promotions, funding initiatives and other outreach, you know you’re up against a ton of competition for the public eye. Other government agencies are often vying for the same attention, so it’s a good idea to come up with creative ways to promote your government agency. At the […]

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Must-Have Marketing Materials for Government Agencies and Workers

Government agencies and workers don’t have to turn a profit in the same vein as private industries, but they still have to raise funds, recruit volunteers and members, promote fundraising events, and communicate clearly via public relations. That’s why powerful marketing plans are as important to government agencies and workers as they are to businesses. […]

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Anatomy of a Successful Holiday Postcard Campaign

Postcards are powerful holiday marketing tools because they allow you to reach a highly targeted customer base with an offer they’re likely to respond to, at a time when they’re actively looking to make purchases, for a low investment. The following details what you need to know to launch your own successful holiday postcard campaign. […]

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Six Reasons Your Last Postcard Mailing Didn’t Work

So you’re a small business and you read into the hype that postcards remain some of the most cost-effective and successful marketing tools available to small businesses today. You designed some postcards and send them out, then waited for the phone to ring. And you waited. And the phone never rang. You’re feeling disappointed and […]

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Anatomy of a Well-Rounded Marketing Campaign

How do you achieve the perfect marketing campaign? It’s a question all businesses would love the answer to. Despite the perceived ambiguity over which marketing investments offer the best returns, a strategic approach can yield measurable and profitable results you can use to build future successful campaigns. The following offers insight into the anatomy of […]

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Five Direct Mailers Every Business Should Use

Every business needs to have both an online and a print advertising and marketing presence. But in this day and age of the Internet, some businesses fail to utilize all of the potential methods of direct mailers that’s so essential to business success. Direct mailers are some of the most powerful marketing tools, and they […]

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Five Marketing Strategies Your Competitors Are Missing – But You Shouldn’t

Everything else being equal – and sometimes even when it’s not – the key to besting your competitors is great marketing. Going head-to-head with competitors is a given, but there are often untapped marketing strategies your competitors are missing. Maybe you’re missing them, too! Take advantage of them, however, and you can leap frog the […]

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Direct Marketing: Five Things You’re Doing Wrong

Direct marketing is the most powerful weapon in your sales arsenal in terms of return on investment, second only perhaps to word-of-mouth marketing overall – which, in large part, is difficult to control. If you’ve engaged in direct marketing and failed, or at least not realized the results you had hoped for, chances are you’re […]

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