Among all the methods businesses use to generate new customers, direct-mail marketing continues to be one of the best. The USPS estimates that in 98 percent of all U.S. households, the mail is brought into the home on the same day it is delivered. That means your potential new customers see your name and product [...]
Small Business Marketing RSS feed for this section
How to Get People to Your Event
Event planning is a business all its own, but there’s no reason you can’t plan your next event yourself with a solid strategy. The most important point to get across to your audience is why they should attend your event – don’t just tell them the features of the gathering, let them know the benefits [...]
Three New Direct-Mail Postcard Tricks
Direct-mail postcards are perhaps the most effective marketing devices you can deploy, not only because they are so affordable but because they have proven time and again to be so effective at generating response. Run a quick search online and you’ll find tons of direct-mail postcard tips, mostly focusing on getting the right mailing list, [...]
Three New Direct-Mail Brochure Tricks
Direct-mail brochures can be powerful marketing tools if you have the right list, the right offer and the right creative. Direct-mail brochure design varies greatly, so it can be difficult to fine-tune exactly what makes for the best creative work. Many direct-mail brochures rely on compelling headlines and can’t-refuse offers up front to encourage customers [...]
What You Need To Know About Direct Mailing Services
Direct-mail marketing services can be a major boon to business both small and large seeking economical ways to reach a large number of their target customer base and earn a hefty return on investment. The following details what you need to know about direct mailing services to ensure you’re getting the most bang for your [...]
Five Contemporary Logo Design Tips
Logo design trends vary by generation and by industry, and it’s no small wonder that the most talented graphic designers are able to conjure unique brand imagery out of a sea of hundreds of thousands of designs that are drawn from the same basic shapes. Today’s logos are even more diverse than ever before as [...]
Combining Social Media and Print Marketing
Combining social media and print marketing in an integrated campaign strategy is a powerful way to market your products and services. While some would have you believe that social media and print marketing are too different to work together, savvy marketers know that harnessing the power of one can dramatically increase the success rate of [...]
Five Business Partners You Need
Creating and growing a successful business is difficult work, even in a good economy, but the task is made more difficult during times of sustained slowdown such as we are currently experiencing. All the more reason therefore for business owners and managers to have the right partners in place. For your business to thrive in [...]
Six Ways to Improve Your Brand Awareness Today
Every business owner should be on the constant lookout for ways to improve their brand awareness and successfully target their preferred audience. As more and more businesses focus on establishing brand awareness online, fewer and fewer dedicate their resources to traditional print media advertising and brand establishment (which can actually be substantially cheaper than many [...]
Print Marketing Ideas for Web-Based Companies
Some of the web’s power hitters continue to take advantage of a powerful marketing strategy that many web-based companies ignore: print marketing. Small web-based businesses, in particular, often fail to recognize the enormous sales and growth potential afforded by print marketing. There is a good reason stalwarts such as Microsoft, Apple, and Nike continue to [...]
