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Anatomy of a Successful Holiday Postcard Campaign

Postcards are powerful holiday marketing tools because they allow you to reach a highly targeted customer base with an offer they’re likely to respond to, at a time when they’re actively looking to make purchases, for a low investment. The following details what you need to know to launch your own successful holiday postcard campaign. […]

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Six Reasons Your Last Postcard Mailing Didn’t Work

So you’re a small business and you read into the hype that postcards remain some of the most cost-effective and successful marketing tools available to small businesses today. You designed some postcards and send them out, then waited for the phone to ring. And you waited. And the phone never rang. You’re feeling disappointed and […]

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Anatomy of a Well-Rounded Marketing Campaign

How do you achieve the perfect marketing campaign? It’s a question all businesses would love the answer to. Despite the perceived ambiguity over which marketing investments offer the best returns, a strategic approach can yield measurable and profitable results you can use to build future successful campaigns. The following offers insight into the anatomy of […]

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Five Direct Mailers Every Business Should Use

Every business needs to have both an online and a print advertising and marketing presence. But in this day and age of the Internet, some businesses fail to utilize all of the potential methods of direct mailers that’s so essential to business success. Direct mailers are some of the most powerful marketing tools, and they […]

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Five Marketing Strategies Your Competitors Are Missing – But You Shouldn’t

Everything else being equal – and sometimes even when it’s not – the key to besting your competitors is great marketing. Going head-to-head with competitors is a given, but there are often untapped marketing strategies your competitors are missing. Maybe you’re missing them, too! Take advantage of them, however, and you can leap frog the […]

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Direct Marketing: Five Things You’re Doing Wrong

Direct marketing is the most powerful weapon in your sales arsenal in terms of return on investment, second only perhaps to word-of-mouth marketing overall – which, in large part, is difficult to control. If you’ve engaged in direct marketing and failed, or at least not realized the results you had hoped for, chances are you’re […]

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How to Develop a Winning Postcard Direct-Mail Campaign

Postcard direct-mail marketing campaigns remain some of the most cost-effective and successful ways to market any business today. Every size company, from small startup to established corporations, can take advantage of postcard direct-mail marketing to land new customers and increase profits. The following details how you can develop a winning postcard direct-mail campaign. Know your […]

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Are You Ready for the Holiday Sales Season?

The holiday sales season is one of hustle, bustle and profits – profits, at least, for those who are prepared to take advantage of willing wallets. Just because the holiday sales season is the busiest time of year for retailers doesn’t guarantee any one retailer success. Savvy marketers know they have to invest time to […]

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Holiday Marketing Campaigns: Five Proven Strategies

What strategies do you employ for holiday marketing? Many small businesses engage in “generic” marketing, doing the same thing everyone else is doing; and while that type of marketing isn’t bad (it’s why your competitors do it, after all), it stands to be said that a bit of creativity can help you leapfrog your competitors […]

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How to Take Advantage of Direct Mailing Services

One of the most important aspects of operating any business, and the entire focus of marketing as a whole, is to spread awareness about your business, service or product. Direct mailing services are perhaps the greatest tool in your marketing arsenal because they can save money and help you reach more customers. Direct mailing services […]

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