Do you know what a good restaurant menu is? It’s not just a list of food items for sale. Instead, a good restaurant menu is a direct-marketing masterpiece, aimed at enticing restaurant visitors to purchase more high-profit margin items. Before you print your next restaurant menu, see if your menu design and copy match up [...]
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Five Things Restaurants Forget About Menus
Good marketing is essential to the success of any restaurant, no matter how great your food is. The large, franchised restaurant chains understand this, but many small, locally owned restaurateurs aren’t aware of the best restaurant marketing practices. There are many promotional devices restaurants can use to get patrons in the door, but that’s only [...]
Takeout Menus That Return Huge Profits
Pizza, Chinese, Mexican, Italian, American – no matter what the cuisine, if you run a takeout business you know how important menus are to your success. The right takeout menu can grow your business dramatically, especially if you employ the following strategies for creating takeout menus that return huge profits. Think customer Like any other [...]
Restaurant Menu Marketing and Printing Trends
Restaurant menus, once oversized and encased in bulky plastic shrouds, have shed their skins and slimmed down in recent years – offering an easier-to-read format for customers and an easier-to-afford solution for restaurants. Take a look at these restaurant menu printing trends to see if they’d be a good fit for you or your clients: [...]
Menu Marketing Essentials
A menu is more than a simple list of food items; it is a marketing piece with powerful potential to boost profits. Expert menu marketing strategy is integral to restaurant success and should be practiced with precision planning and research. The following menu marketing essentials will help you plan the perfect menu: Tell customers what [...]
Restaurant Menu Marketing and Printing Trends
Restaurant menus, once oversized and encased in bulky plastic shrouds, have shed their skins and slimmed down in recent years – offering an easier-to-read format for customers and an easier-to-afford solution for restaurants. Take a look at these restaurant menu printing trends to see if they’d be a good fit for you or your clients: [...]
Menu Printing Techniques
Menu printing is one of the most cost effective and potentially profitable investments a restaurant can make. Menus are the brochure of the restaurant industry, incredibly powerful motivators that bring business by the dozens – when done right. The following menu printing techniques will help you ensure you get it right the first time: Choose [...]
Three Creative Menu Upsell Strategies
As any successful restaurateur knows, restaurant marketing doesn’t end when customers walk through your door. From posters and table tents to waiters/waitresses and music, everything about your restaurant should work to create a comfortable environment in which to splurge. Your menu is a crucial component for creating upsells that excite your guests and promises to [...]
Menu Design Essentials
Let your creativity shine with menu design! Menus are nearly limitless when it comes to design possibilities, but they can be challenging, too. In fact, a great menu design can increase sales by up to 10 percent. With so much riding on the success of your menu design, you have take special care to properly [...]
Going Green with Menus
If your restaurant has a green agenda, there’s no easier way to be eco-friendly than green printing. New and innovating green printing techniques have significantly reduced business waste and carbon footprints in recent years. As a restaurant that needs printed menus, you can simultaneously have a positive influence on the environment and boost your public [...]
