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Software Marketing: Branding

This is the first article in a five-part series that details exactly what you need to market your software and make it a success. If you’ve developed software to sell retail or B2B, it’s important that you establish a brand identity. Whether your software is intended for desktop use or is a software as a […]

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Software Marketing: Copywriting

This is the third article in a five-part series that details exactly what you need to market your software and make it a success. Powerful copywriting is the secret to many sales successes, and the world of software sales is no different. Compelling copy motivates customers to take the next step in the purchasing process, […]

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Software Marketing: Distribution

This is the fourth article in a five-part series that details exactly what you need to market your software and make it a success. Simply printing marketing materials won’t convince customers to buy your software. You have to know when and where to deploy your software marketing materials in order to put your message in […]

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Software Marketing: Creative Ideas and Resources

This article is the final article in a five-part series that details exactly what you need to market your software and make it a success. Try these creative software marketing ideas and resources to boost your business this year: Creative ideas Host an event – Host or sponsor an event that your target audience is […]

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Software Marketing: What Do You Need?

This is the second article in a five-part series that details exactly what you need to market your software and make it a success. Software marketing success is based on your return on investment: What do you make in sales for your advertising/marketing efforts? All successful marketers know they need to use the right tools […]

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