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Website Marketing: What Materials Do You Need?

This is the second article in a five-part series that details exactly what you need to market your website offline and make it a success. One of the biggest mistakes many web marketers make is believing that they should only market their websites in the online arena. Certainly online marketing is integral to website success, […]

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Website Marketing: Ideas and Resources

This article is the final article in a five-part series that details exactly what you need to market your website offline and make it a success. Creative marketing generates free media publicity, boosts brand loyalty, builds relationships with customers, enhances visibility, and ultimately increases sales and profit. Creative ideas Hold a contest – Hold a […]

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Website Marketing: Distribution

This is the fourth article in a five-part series that details exactly what you need to market your website offline and make it a success. Attracting customers to your website takes more than simply taking out a pay-per-click ad and crossing your fingers. You need to blanket the marketplace with a versatile, repetitive campaign strategy […]

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Website Marketing: Copywriting

This is the third article in a five-part series that details exactly what you need to market your website offline and make it a success. If you’ve heard of the 40/40/20 rule of direct marketing, you know that 40 percent of your success is contingent on your offer, another 40 percent on the quality of […]

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Website Marketing: Branding

This is the first article in a five-part series that details exactly what you need to market your website using offline techniques and make it a success. Many website owners, webmasters and even web marketers believe that all website marketing should be done online. However, a healthy dose of offline marketing can easily supplement – […]

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