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Fitness Center Marketing: What Do You Need?

This is the second article in a five-part series that details exactly what you need to market your fitness center and make it a success. One of the biggest mistakes many fitness centers make is printing their own marketing materials. They view print marketing as an expense, when it is actually an investment toward revenue […]

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Fitness Center Marketing: Ideas and Resources

This is the final article in a five-part series that details exactly what you need to market your fitness center and make it a success. Creative marketing generates buzz, delivers value to your clientele and increases profits for you. Try these creative fitness center marketing ideas and resources to boost your business this year: Creative […]

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Fitness Center Marketing: Distribution

This is the fourth article in a five-part series that details exactly what you need to market your fitness center and make it a success. Getting the word out about your fitness center takes more than simply printing postcards and launching a website. You have to get the right message in front of the right […]

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Fitness Center Marketing: Copywriting

This is the third article in a five-part series that details exactly what you need to market your fitness center and make it a success. The 40/40/20 rule of direct marketing states that 40 percent of your success is based on the quality of your mailing list, another 40 percent is contingent on the perceived […]

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Fitness Center Marketing: Branding

This is the first article in a five-part series that details exactly what you need to market your fitness center and make it a success. Some people think fitness center marketing is as simple as placing a classifieds or yellow page ad, and for some, it can be. But if you have competition (and you […]

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