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Business growth is essential to business survival. As economies progress, inflation follows and money buys less, which is why you must always strive to make more. Here are the top 5 secrets to growing your business, in no particular order: 1. Network Business networking results in word-of-mouth advertising and yields excellent return on investment (ROI). [...]

This is the second article in a five-part series that details exactly what you need to market your freelance business and make it a success. If you want to make sales – and make money – you have to promote with well-designed and professionally printed marketing materials. Here’s a look at what you’ll need for [...]

This article is the final article in a five-part series that details exactly what you need to market your freelance business and make it a success. Creative marketing generates free media publicity, boosts brand loyalty, builds relationships with customers, enhances visibility, and ultimately increases sales and profit. Creative ideas Write for publications – One of [...]

This is the fourth article in a five-part series that details exactly what you need to market your freelance business and make it a success. Your distribution process directly affects the success of your freelance business marketing efforts. Fortunately, there are some tried-and-true marketing distribution techniques you can employ to boost profits this year. Direct [...]

This is the third article in a five-part series that details exactly what you need to market your freelance business and make it a success. Excellent copy is crucial to convincing customers that they’re better off hiring a lone wolf (you) versus a medium-sized firm or corporation. Luckily, writing compelling copy for your freelance business [...]

This is the first article in a five-part series that details exactly what you need to market your freelance business and make it a success. Freelancers know that marketing can be tough. With few budgetary resources in comparison to competing corporations, every marketing effort must be meticulously calculated for success. Just because your freelance marketing [...]

If you are most people, you have spent plenty of time online trying to find some quick tax tips and marketing write offs for your small businesses. Thousands of tax “gurus” and outright charlatans plague the Internet with their swill and poor advice. For a dose of reality, read on: The following tax tips and [...]

There is tax advice everywhere you turn. Deduct this, don’t claim that, use this percentage for this. What do you believe, and what do you take with a grain of salt? The IRS publishes many of booklets every year to help the average taxpayer, but most of them are written in legalese that confuses people [...]

Employee engagement and empowerment have become popular buzzwords throughout the business world, but what do they mean and how can they affect your company? This article will try to clear the mud for you and maybe show you why those two terms can be very important to your organization. Employee empowerment Employee empowerment is a [...]

A stagnated staff drains company performance like few other pitfalls, and it is something business owners and managers have tried to compact for decades. Of course, employee motivation isn’t as difficult as it sounds. Read on to learn how to motivate employees. What are your employees’ goals? Remove yourself from your goals as a business [...]