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Rack Card Marketing for the Tourist Industry

Rack card marketing is vital to the tourist industry, especially if you’re a newcomer without an established name outside of your local area. There are five components to a successful rack card marketing campaign: target audience, design and copy, offer, printing and distribution. Follow these steps to launch a rack card marketing campaign that reels […]

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Rack Card Marketing Strategies

Rack card marketing is an extremely successful way to drive customers to hotels, restaurants, events, water parks, golf courses, theme parks, museums and other attractions. Unlike many marketing methods, customers actively seek out rack cards for direction — and rack cards are incredibly cost-efficient to print and distribute. The following rack card marketing strategies will […]

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Rack Card Printing: Sales From the Countertop

Rack card printing is a mainstay in the hospitality and tourism industry, because it’s a powerful way to reach highly targeted customers with disposable income. But rack cards aren’t just for tourists – they’re also a great way to market to business customers and impulse-buy consumers who are interested in your products or services. Here’s […]

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Rack Card Size Dimensions That Sell

If you advertise with rack cards, you know how competitive it is – and how limited you are to be creative beyond design. Most racks are designed for 4-inch by 9-inch rack cards, and when you’re up against the best of the best (as in a tourist area) it can be difficult to stand out […]

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Rack Card Printing Techniques

Rack card printing is one of the most affordable ways to boost returns on investment for the travel, tourism and hospitality industries. Advanced rack card printing techniques make it easier than ever for businesses large and small to reach out to targeted audiences and drive traffic and customers. Whether you’re a hotel, golf course, restaurant, […]

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Custom Design Is Better Than Rack Card Templates

Whether your business relies on rack card marketing or is venturing into a new arena to see what rack cards can do for your bottom line, you undoubtedly need a rack card design. You basically have two options for rack card design: rack card templates or custom design. Some business people believe that rack card […]

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Unique Design Ideas for Rack Cards

Rack cards are the mini-billboards of the hospitality industry, deployed with perhaps more efficiency than any other marketing medium. The reason is simple: visitors’ centers, rest areas, hotels and restaurants are havens for the hospitality industry’s target audience – tourists. By design, this means rack card marketing is simple; however, getting noticed enough for potential […]

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Rack Card Design Essentials

Rack card design is integral to a successful rack card campaign. In fact, the quality of your rack card design makes all the difference. A rack card design that commands immediate attention compels travelers to pick up your rack card, while a poorly designed rack card does little more than collect dust. The following rack […]

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Going Green with Rack Cards

Think you have to choose between fast, high-quality printing and going green with your printed materials? Think again! Revolutionary eco-friendly printing processes have made it easier than ever to print quality, affordable rack cards fast without damaging the environment. Read on to learn how to go green with rack cards. Print rack cards with soy […]

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