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Salon Marketing: What Materials Do You Need?

This is the second article in a five-part series that details exactly what you need to market your salon and make it a success. One of the biggest mistakes many salons make is printing their own marketing materials. They view print marketing as an expense, when it is actually an investment in revenue generation. Desktop-printed […]

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Salon Marketing: Creative Ideas and Resources

This article is the final article in a five-part series that details exactly what you need to market your salon and make it a success. Creative marketing generates buzz, delivers value to your clientele, and increases profits for you. Try these creative salon marketing ideas and resources to boost your business this year: Creative Ideas […]

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Salon Marketing: Distribution

This is the fourth article in a five-part series that details exactly what you need to market your salon and make it a success. Getting the word out about your salon takes more than simply printing postcards and launching a website. You have to get the right message in front of the right audience at […]

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Salon Marketing: Copywriting

This is the third article in a five-part series that details exactly what you need to market your salon and make it a success. The 40/40/20 rule of direct marketing states that 40 percent of your success is based on the quality of your mailing list, another 40 percent is contingent on the perceived value […]

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Salon Marketing: Branding

This is the first article in a five-part series that details exactly what you need to market your salon and make it a success. Some people think salon marketing is as simple as placing a classifieds or a yellow page ad, but if you have competition (and you most certainly do), you can earn a […]

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