This is the second article in a five-part series that details exactly what you need to market your restaurant and make it a success. One of the biggest mistakes many restaurants make is printing their own marketing materials. They view print marketing as an expense, when it is actually an investment in revenue generation. Desktop-printed [...]
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Restaurant Marketing: Ideas and Resources
This article is the final article in a five-part series that details exactly what you need to market your restaurant and make it a success. Creative marketing generates buzz, delivers value to your patrons and increases profits for you. Try these creative restaurant marketing ideas and resources to boost your business this year: Creative ideas [...]
Restaurant Marketing: Distribution
This is the fourth article in a five-part series that details exactly what you need to market your restaurant and make it a success. Getting the word out about your restaurant takes more than simply printing postcards and launching a website. You have to get the right message in front of the right audience at [...]
Restaurant Marketing: Copywriting
This is the third article in a five-part series that details exactly what you need to market your restaurant and make it a success. The 40/40/20 rule of direct marketing states that 40 percent of your success is based on the quality of your mailing list, another 40 percent is contingent on the perceived value [...]
Restaurant Marketing: Branding
This is the first article in a five-part series that details exactly what you need to market your restaurant and make it a success. Successful restaurant marketing is contingent on more than simply sending some coupons and taking out a yellow page ad. Branding your restaurant – for your food, your atmosphere and your customers [...]
