Booklet printing is a great way to reach a targeted customer base with a highly relevant message that helps establish your expertise and serves as a gateway between customers and your company, brand, products and services. If you haven’t engaged in booklet marketing, or haven’t had the results you’d like, try implementing one or all [...]
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Printing Booklets to Encourage Direct Sales
One of the biggest challenges any business faces is establishing authority within a niche industry. Simply telling customers that you are the authority isn’t likely to do it; consumers are savvy and they can see through the fluff. A better way than telling customers you’re an authority is to show them how your knowledge, products, [...]
Unique Booklet Marketing Ideas
Booklet marketing has proven to be one of the most effective advertising techniques today. Booklets allow you to deliver useful, wanted information to your customers in a way that brands your company and generates sales. Creative booklet marketing ideas include sending guides to potential customers about how to do something effectively. One of the most [...]
How to Produce a Winning Booklet
Booklets are a great way to give your customers something valuable they’ll reference time and again. To be clear, booklets should not be overt sales pitches – instead, they should be informative, engaging and worth keeping around. This doesn’t mean they can’t be promotional, but if all your booklets do is say “buy me!” then [...]
Four Booklet Topic Ideas for Your Business
Professionally printed booklets are excellent marketing tools you can distribute to prospects and customers in person, at point-of-sale locations and through direct-mail marketing. The secret to booklet success is giving your customers something valuable in exchange for their time. Your customers should find your booklets to be relevant, informative, entertaining and – most of all [...]
Using Copy and Design to Get Your Catalog Noticed
Catalogs, like all other direct-mail marketing materials, must stand out from the competition to get noticed and ultimately land sales. Most catalogs are loaded with sales pitches, deals, discounts, coupons, incentives and other offers on each and every page, but all that great copy and design on the catalog’s interior is wasted unless the catalog [...]
Top 5 Booklet Blunders
Booklet printing is one of the best ways to showcase a particular company, product or service. With more pages than a brochure, but just as handy for on-the-spot sales pitches, booklets are packed with the information and sales pitch needed to turn prospects into customers. Some companies, however, make mistakes that can kill any booklet [...]
Catalog or Booklet?
You have a great range of products or services and you want to launch a direct- mail marketing campaign, but you don’t know if you should print and mail a catalog or a booklet to your targeted mailing list. How do you decide which is best for your business, most suited to your customers and [...]
Pros and Cons of Catalog Cover Options
Your catalog cover can say a lot about your company, intended or otherwise. That’s why it’s important to carefully consider what cover is best suited for your catalog. You want your customers to relate to your style as soon as they see your catalog, rather than hope that they’ll actually open it to see what’s [...]
Pros and Cons of Booklet Cover Options
When it comes to booklet printing, nothing is faster and more cost-effective than online printing. Whether you need 25 booklets printed or 25,000, you’ll find better pricing and more options at your fingertips through online printers such as PsPrint. Booklet covers are especially important, because that’s the first thing people will see. But what’s the [...]
