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Anatomy of a Successful Holiday Postcard Campaign

Postcards are powerful holiday marketing tools because they allow you to reach a highly targeted customer base with an offer they’re likely to respond to, at a time when they’re actively looking to make purchases, for a low investment. The following details what you need to know to launch your own successful holiday postcard campaign. […]

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Six Reasons Your Last Postcard Mailing Didn’t Work

So you’re a small business and you read into the hype that postcards remain some of the most cost-effective and successful marketing tools available to small businesses today. You designed some postcards and send them out, then waited for the phone to ring. And you waited. And the phone never rang. You’re feeling disappointed and […]

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Five Direct Mailers Every Business Should Use

Every business needs to have both an online and a print advertising and marketing presence. But in this day and age of the Internet, some businesses fail to utilize all of the potential methods of direct mailers that’s so essential to business success. Direct mailers are some of the most powerful marketing tools, and they […]

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Direct Marketing: Five Things You’re Doing Wrong

Direct marketing is the most powerful weapon in your sales arsenal in terms of return on investment, second only perhaps to word-of-mouth marketing overall – which, in large part, is difficult to control. If you’ve engaged in direct marketing and failed, or at least not realized the results you had hoped for, chances are you’re […]

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How to Develop a Winning Postcard Direct-Mail Campaign

Postcard direct-mail marketing campaigns remain some of the most cost-effective and successful ways to market any business today. Every size company, from small startup to established corporations, can take advantage of postcard direct-mail marketing to land new customers and increase profits. The following details how you can develop a winning postcard direct-mail campaign. Know your […]

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How to Take Advantage of Direct Mailing Services

One of the most important aspects of operating any business, and the entire focus of marketing as a whole, is to spread awareness about your business, service or product. Direct mailing services are perhaps the greatest tool in your marketing arsenal because they can save money and help you reach more customers. Direct mailing services […]

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New Direct-Mail Ideas for Summer

So the summer heat has finally arrived, but instead of just having the regular old “summer sale” type direct-mail advertising campaign, why not spice things up this year and create a unique mailing that commands attention and adds a touch of cool to chill the summer heat. Try some of these direct-mail ideas to heat […]

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Direct Marketing Ideas for the Hospitality, Travel and Tourism Industry

Direct marketing with print media is quickly becoming a lost art in some sectors of the marketplace. With everything moving toward the Internet and instant-information sources, some businesses may not allocate enough of their advertising budget to more “traditional” mediums of lead generation or sales. Those in the hospitality, travel or tourism industry have a […]

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Three Direct-Mail Marketing Strategies

Among all the methods businesses use to generate new customers, direct-mail marketing continues to be one of the best. The USPS estimates that in 98 percent of all U.S. households, the mail is brought into the home on the same day it is delivered. That means your potential new customers see your name and product […]

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Three New Direct-Mail Postcard Tricks

Direct-mail postcards are perhaps the most effective marketing devices you can deploy, not only because they are so affordable but because they have proven time and again to be so effective at generating response. Run a quick search online and you’ll find tons of direct-mail postcard tips, mostly focusing on getting the right mailing list, […]

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