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This is the second article in a five-part series that details exactly what you need to market your school or university. Depending on your education niche, your competition and your geographic location there are a variety of devices you can use to market your school or university. The following are common school marketing materials. Must-have [...]

This article is the final article in a five-part series that details exactly what you need to market your school or university. Try these creative school marketing ideas and resources to boost your marketing efforts this year: Creative ideas Publicity stunts – Host a student-led publicity stunt to get free PR. Every week there are [...]

This is the fourth article in a five-part series that details exactly what you need to market your school or university. Printing school marketing materials is only part of the process. Next, you have to distribute them in order to attract your target audience and motivate a response. The following details some popular distribution channels [...]

This is the third article in a five-part series that details exactly what you need to market your school or university. As an institution of higher education, you undoubtedly recognize the power of the pen to persuade literary emotions. The same holds true in marketing: Excellent copywriting should play an integral role in your school [...]

This is the first article in a five-part series that details exactly what you need to market your school or university. School or university marketing is unique in that you’re selling education and opportunity. But you’re also selling an environment, a community and a pedigree. And that means that even though your product is different, [...]