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Anatomy of a Well-Rounded Marketing Campaign

How do you achieve the perfect marketing campaign? It’s a question all businesses would love the answer to. Despite the perceived ambiguity over which marketing investments offer the best returns, a strategic approach can yield measurable and profitable results you can use to build future successful campaigns. The following offers insight into the anatomy of […]

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Five Marketing Strategies Your Competitors Are Missing – But You Shouldn’t

Everything else being equal – and sometimes even when it’s not – the key to besting your competitors is great marketing. Going head-to-head with competitors is a given, but there are often untapped marketing strategies your competitors are missing. Maybe you’re missing them, too! Take advantage of them, however, and you can leap frog the […]

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Are You Ready for the Holiday Sales Season?

The holiday sales season is one of hustle, bustle and profits – profits, at least, for those who are prepared to take advantage of willing wallets. Just because the holiday sales season is the busiest time of year for retailers doesn’t guarantee any one retailer success. Savvy marketers know they have to invest time to […]

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Holiday Marketing Campaigns: Five Proven Strategies

What strategies do you employ for holiday marketing? Many small businesses engage in “generic” marketing, doing the same thing everyone else is doing; and while that type of marketing isn’t bad (it’s why your competitors do it, after all), it stands to be said that a bit of creativity can help you leapfrog your competitors […]

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Five Ways to Make Your Marketing Materials Last

The best way to get more bang for your marketing buck is to make your marketing materials last longer. If you have the perfect flyer, for example, distributed in the best place with the perfect design and sales pitch for your target audience, the only way to make it better is to make it last […]

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Try Online Printing to Market Your Business Fast

Think fast: A major news development has customers scrambling to get the latest and greatest mouse trap – and you just happen to have it. You have to launch a totally unplanned marketing campaign in a matter of hours, and have it deployed at the end of the week, in order to capitalize on an […]

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How to Get People to Your Event

Event planning is a business all its own, but there’s no reason you can’t plan your next event yourself with a solid strategy. The most important point to get across to your audience is why they should attend your event – don’t just tell them the features of the gathering, let them know the benefits […]

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Combining Social Media and Print Marketing

Combining social media and print marketing in an integrated campaign strategy is a powerful way to market your products and services. While some would have you believe that social media and print marketing are too different to work together, savvy marketers know that harnessing the power of one can dramatically increase the success rate of […]

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Five Business Partners You Need

Creating and growing a successful business is difficult work, even in a good economy, but the task is made more difficult during times of sustained slowdown such as we are currently experiencing. All the more reason therefore for business owners and managers to have the right partners in place. For your business to thrive in […]

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Six Ways To Improve Your Brand Awareness

Six Ways to Improve Your Brand Awareness Today

Every business owner should be on the constant lookout for ways to improve their brand awareness and successfully target their preferred audience. As more and more businesses focus on establishing brand awareness online, fewer and fewer dedicate their resources to traditional print media advertising and brand establishment (which can actually be substantially cheaper than many […]

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