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Temperatures might be cooling off, but Labor Day remains a hot sales day for many companies. The secret to successful Labor Day sales is knowing what the customer wants. So what do customers buy on Labor Day? Retail Browse any Labor Day weekend newspaper and you’ll be inundated with retail advertisements touting specials for clothing, [...]

Knowing that your customers like to party, shop or work on household projects during Labor Day is one thing; understanding how to get them to make a purchase from you is quite another. Effective Labor Day marketing requires excellent Labor Day design skills. Whether you’re exploring a Labor Day theme to sell party cups or [...]

Ask any good marketer what, if all other things are equal, is the most effective way to turn marketing investment into sales and they’ll say the ability to attract attention and differentiate yourself from the competition. A great mailing list, compelling offer, perfect copy, and dangerously delicious design will yield high profits; but you can [...]

Labor Day presents special challenges when it comes to developing a unique and compelling graphic design for your marketing materials that’s relevant to the holiday. Many Labor Day designers stick to the labor versus big business motif, which certainly has its place; but others tend to focus more on the seasonal changes and the party [...]

In the United States, Labor Day was born out of Canadian labor disputes in 1892 and deemed a federal holiday in 1894 as part of the country’s response to railroad and union disputes that led to the infamous Pullman Strike. Held on the first Monday of every September, Labor Day is designated for workers’ leisure [...]

Founded as a holiday to honor the hard-working Americans that form the foundation of the United States, Labor Day is a celebration of the ability to enjoy the payoffs that hard work brings. There are only a few icons associated with Labor Day, so you have the opportunity to tread the road less traveled when [...]

Labor Day might be a holiday to honor the men and women of America for all their hard work, but that doesn’t mean there’s any shortage of it for graphic designers. Many businesses try to capitalize on holiday spirit and festive moods through brochure printing, postcard printing and other direct-marketing methods. Labor Day is no [...]

Labor Day serves as a day of rest and as a reminder that the summer is drawing to a close, but that doesn’t mean you should relax your marketing efforts. This is a prime time for snagging holiday shoppers eager to get the last bit out of summer or prepare for the winter. Consider the [...]